When is the Right Time to Consider an overhaul of your website?
Time to redesign your website
When is the Right Time to Consider an overhaul of your website?
Design and outdated code practices can be detrimental to the growth of your business. Redesigning your website can get your website back on track and boosts bounce rates, conversion rates, and satisfaction of customers. But how do you determine when it's time to revamp your website? In this blog, we've listed 10 signs that indicate that you should consider implementing an overhaul of your website.
Research shows most site complaints are related to the design of websites. It's even more disturbing that an astounding 88% of customers probably will not use the same site after a bad experience.
It is crucial to consider the design of your website can't be overemphasized, mainly when dealing with an ever-changing market. Your layout, design, as well as navigation, should be in sync for you to build your presence online and attract to keep returning customers.
It's crucial to adhere to the digital design guidelines and ensure you are on the right track to avoid hiccups. When the time comes when your numbers have changed from what they were in the past, What should you do?
The answer is short for a site overhaul.
The redesign of your site's pages can be a boon for your brand in terms of SEO, conversions, overall functionality, and health.
Remembering the right time to put down your previous code and design is critical. The process of redesigning the website you've built is a significant decision and would need a substantial investment. Before you start looking for new colors and pegs, Consider these 10 indicators that your website needs an overhaul:
1. It's not aligned anymore with your Company's goals.
The goals of your business evolve as your Company's brand grows with time. After gaining customers' trust and a loyal following, you'd prefer to continue expanding your services and products. Perhaps you'd like to target new customers.
If your goals for business differ from those you had when you first started your website, It's time to consider the possibility of redesigning your website. Your website's pages must always be geared towards your goals. Otherwise, you'll be fighting uphill trying to achieve these goals.
Redesigning your navigation bar and homepage will highlight your current offerings and introduce innovative value-added propositions. Even minor visual improvements, including suitable illustrations and images, can attract your ideal customers.
2. It loads slow
A slow site's speed is notorious for making users leave without further interaction. A study from 2019 found that a drop in website speed by one-tenth of seconds reduced conversion rates by up to 10 percent. Google Search also penalizes slow sites by decreasing their rank to favor quicker websites.
The cause for the slow loading time is a variety. It could be due to outdated plug-ins or malware, unoptimized graphics, or a failing web server. If you've dealt with these issues but see no improvement, it's time to switch to a more modern platform.
In addition to addressing issues related to the speed of your site, a revamp lets you leverage the latest technologies that might not be compatible with the old website.
3. It's not mobile-friendly.
The majority of all global web traffic comes from mobile devices. Within the United States, 52.59% of all website visits are done via mobile accounts.
The dominance of mobile devices means there's no reason to run platforms that aren't optimized for tablets and smartphones. Users don't just dislike them, but so do search engines.
Google Search Console offers a Mobile-Friendly Test to test how your site's performance is on mobile phones. A low score requires immediate action, mainly when you run an eCommerce site. Create a responsive layout and make your menus more efficient for an optimal user experience.
4. Your pages aren't getting the attention they deserve.
How often do you look beyond the first SERP page before deciding what to click? If you're not sure, then you're not alone. The average internet user adheres to search engines' top five results. So when your website's pages aren't ranked well enough, they're inaccessible.
Search engine optimization on the web (SEO) is the primary factor determining website rankings. Meta descriptions, title tags, internal links, and optimized images are all examples of essential SEO signals on the page. If you are redesigning your site, you can design an improved internal link structure and eliminate old links that no longer serve their function.
The overall UX/UI design can also be an essential factor for SEO and will boost your ranking in the long term.
5. It is way too excessive.
An increase in bounce rates is among the most obvious indicators of the need for a redesign of your website. You can see your bounce rate using Google Analytics. In general, web pages have bounces that range from 41% and 55 percent. The ideal bounce rate is between 26% to 40%.
While there are legitimate reasons for high bounce rates, when the number is between 56% - 70%, that's generally an indication of something that needs repair. The primary factor that determines bounce rates is the user experience. Inconsistent navigation and bad design choices can turn off users and drive them away from your website.
When professional web designers complete a revamp, they will identify areas in which your current layout falls short and address any issues by applying UX/UI design principles. A well-designed Web design and development staff know how to make navigation menus simpler and design engaging web pages, and ensure your website is future-proofed for the years to come.
6. It appears old-fashioned.
Modern websites appear quite different from the web pages that were in the 90s and the early 2000s. Vivid animated images, walls of text, and table-based designs had ruled the internet for several years before CSS and interactivity came into the picture.
Nowadays, many platforms feature minimalistic layouts with prominent visual elements. Unlimited scrolling and a mobile-first design are both prevalent in our present. Because we browse multiple websites daily, it's not challenging to identify outdated design styles.
This is since outdated websites appear less trustworthy and are challenging to use. Therefore, a new look will increase brand trust and sales.
7. It isn't easy to navigate.
The navigation of your website affects all aspects of the user experience. It's an integral part of every action and interaction that users make to navigate your website and connect to the brand. Many users lack the time or patience to take more than a couple of minutes to determine how to navigate around the digital platforms.
Before they even get to your site, users already have established the standards they expect and have set. For instance, most visitors immediately search for the navigation menu at the top of the page or as a left-hand navigation menu. If visitors' expectations aren't fulfilled, it can confuse users and cause them to abandon the page.
Optimizing navigation on websites is an aspect of a massive redesign. This is to streamline the navigation options to help users find what they're seeking quickly and easily and enjoy a pleasant browsing experience.
8. Bugs occur frequently
Another indicator that it's time to consider revamping your website is the increasing need to identify and fix issues.
Extensions and plug-ins could cause problems with technical aspects that their creators have discontinued. Older websites also have compatibility issues and functionality bugs because they're not maintained regularly.
The time spent sifting through errors and resolving problems for hours exhausts more resources than it pays back. If you wake up to an inbox stuffed with notifications every day, it's best to clear the slate. Hire a web development Company to create a solid code and remove other sources of friction in the process.
9. It can be challenging to manage your content.
The advancement of web technologies has been enough to make most of our jobs easier to accomplish. For instance, updating web content was once a process that required web administrators to learn to code. However, with the advent of Content Management Systems (CMS), It's gone, or at the very least.
It should be updated if you're still required to update your website using the old-fashioned method. Search engines and consumers love new content, so having an online presence that takes only minutes to update is an enormous benefit.
10. It's not translating well.
Not to be forgotten is the low conversion rate. Failure to convince users to take the desired actions, such as joining your newsletter or completing their shopping carts, indicates a poorly designed website.
The issue could be in your forms on the web, the absence of social proof, or simply a lackluster user experience all around. These issues prevent users from trusting their data and conducting business with you.
Also, trim, and even large-scale improvements can help build their trust and ultimately turn them into loyal customers.
Employ a professional team of Web Developers and Designers.
Transfer the redesign of your website to our experienced team of web designers and developers. We can customize websites to meet your requirements and get you in touch with your desired customers. Get in touch with WOLFx Digital Agency now.